- EmagenEye is a privacy friendly Audience Analytics engine for analysing the footfall of target audience at a particular place of interest (kiosk, display, display stand, shelf) consisting of client applications and a web dashboard.
- The camera detects and identifies the number of people in and around the place of interest, their age group, their gender and also their emotions.
- Aside from identifying their demographics, the camera will also detect each audiences dwell time.
- The above information is useful in knowing who / how do the target audience interact with the item of interest.
- Based on the data generated, the brand can take multiple informed decisions.
Data generated :
- Gender detection
- Number of views and attention time
- Age group (child (0-15), young (16-35), adult (36-55), senior (56 - older)
- Emotions (happy, surprise, neutral, angry)
- Analytics dashboard
It does not have a feature to identify faces – It secures 100% client privacy.