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Digital Signage - Retail

Digital and interactive displays have become an integral part of any retail environment and planning these days. Digital signage allows shoppers to interact and engage with a brand in real time and at the point of purchase through dynamic and targeted information. The technology is also used for employee training, self-service kiosk and even wayfinding.


Benefits of Digital Signage in the Retail Environment:

  • Synergising branding and customer experience across all stores irrespective of the location.
  • Ability to cross-market products and services
  • Additional sales tool to increase margins and attachment rates of tertiary products
  • Ability to create stronger brand equity between customers and brand
  • Ability to incorporate live infotainment to entertain and inform guests in store common areas
  • Day part sales promotions as well as utilize inventory level systems to change promotions based on stock
  • Ease of introducing new marketing campaigns
  • Cost-effective promotions and marketing
  • Decrease costs associated with printing and shipping of static materials
  • Environmentally friendly by reducing waste goods
  • Display emergency management messages
  • Ability to sell advertising to suppliers of goods and services
  • Use in back office as a tool for in-house training of goods, services, and corporate information