Digital Signage - Retail
Digital and interactive displays have become an integral part of any retail environment and planning these days. Digital signage allows shoppers to interact and engage with a brand in real time and at the point of purchase through dynamic and targeted information. The technology is also used for employee training, self-service kiosk and even wayfinding.
Benefits of Digital Signage in the Retail Environment:
- Synergising branding and customer experience across all stores irrespective of the location.
- Ability to cross-market products and services
- Additional sales tool to increase margins and attachment rates of tertiary products
- Ability to create stronger brand equity between customers and brand
- Ability to incorporate live infotainment to entertain and inform guests in store common areas
- Day part sales promotions as well as utilize inventory level systems to change promotions based on stock
- Ease of introducing new marketing campaigns
- Cost-effective promotions and marketing
- Decrease costs associated with printing and shipping of static materials
- Environmentally friendly by reducing waste goods
- Display emergency management messages
- Ability to sell advertising to suppliers of goods and services
- Use in back office as a tool for in-house training of goods, services, and corporate information
